Eric Lee
I've spent about $50 million acquiring agents and brokers — across paid search, paid social, and the association and trade media channel most companies in this market never touch.
Tell me what you sell and what you're paying to acquire a customer — eric@ericleeconsulting.com
There are about 1.5 million real estate professionals in the US, and they're organized — into a national association, state associations, local boards, and the trade publications they read. Those audiences are licensed, verified, and reachable.
Almost nobody buys them. Not because it's a secret, but because it's inconvenient: no platform, no auction, no self-serve. Just email threads and rate cards that don't match each other.
I've spent six years buying that channel at scale, and paying for the vendors who didn't work so you don't have to. I know what things cost, which formats convert, which organizations have engaged lists and which have burned them out — and how to build advertising programs at the ones that don't sell advertising yet.
In 30 days you'll have a defensible answer, with numbers — not a hunch.
I model your actual economics against what this channel costs and returns, shortlist the organizations whose audience matches your best customers, and give you a go or no-go with the reasoning behind it. If the answer is no, you've saved a year of guessing for the price of two weeks of ad spend.
In 90 days you'll have a working channel and a process your team can repeat without me.
Vendors identified, approached and negotiated. First campaigns live with tracking wired up so you can see revenue, not just clicks. A documented playbook covering who to contact, what to pay, how to structure a test and when to kill it — so adding the next three organizations doesn't require me.
If your first-year customer value is under about $900, this channel probably won't work for you, and I'll say so on the first call rather than take the engagement.
The fastest way to judge whether I know this market is to read what I've published about it.